End User License Agreement

Section 1

Parties and Agreement

This End User License Agreement ("Agreement" or "EULA") is a legal agreement between you ("User," "you," or "your") and WhatAreWeWearing Inc., a Georgia C-Corporation ("WhatAreWeWearing," "we," "us," or "our"), governing your use of the WhatAreWeWearing mobile application and web platform (collectively, the "App").

WhatAreWeWearing Inc. is located at Smyrna, Georgia, United States. You may contact us at caitlin@getwww.app.

Apple Inc. and Google LLC are not parties to this Agreement and are not responsible for the App or its content. Apple has no obligation whatsoever to furnish any maintenance or support services with respect to the App.

Section 2

License Grant

Subject to your compliance with this Agreement, WhatAreWeWearing grants you a limited, non-exclusive, non-transferable, revocable license to download, install, and use the App on devices you own or control, solely for your personal, non-commercial purposes.

Scope of License

This license does not include the right to:

• Sublicense, sell, resell, transfer, assign, or otherwise commercially exploit the App
• Modify, translate, adapt, or create derivative works based on the App
• Reverse engineer, decompile, disassemble, or attempt to derive the source code of the App
• Remove any proprietary notices, labels, or marks on the App
• Use the App for any unlawful purpose or in violation of this Agreement
• Access the App using automated methods, bots, scrapers, or similar tools

Device and Platform

You may use the App on Apple iOS devices in accordance with the Apple App Store Terms of Service, and on Android devices in accordance with the Google Play Terms of Service. Your use of the App through those platforms is also subject to the applicable platform terms.

Section 3

Subscription and Payment

Subscription Plans

Access to WhatAreWeWearing requires an active subscription after the expiration of your free trial period. We offer the following plans:

• Monthly Plan: $9.99 per month, billed monthly
• Annual Plan: $79.99 per year, billed annually (equivalent to approximately $6.67/month)
• 30-Day Free Trial: New users receive a 30-day free trial upon account creation. No payment is required during the trial period.

Billing and Renewal

Subscriptions automatically renew at the end of each billing period unless cancelled before the renewal date. By subscribing, you authorize WhatAreWeWearing (or Apple/Google on our behalf) to charge your payment method on a recurring basis. Prices are subject to change with 30 days' notice.

Cancellation

You may cancel your subscription at any time through your device's app store account settings (Apple App Store or Google Play). Cancellation takes effect at the end of the current billing period. We do not provide refunds for partial billing periods unless required by applicable law.

Free Trial

We reserve the right to determine free trial eligibility. We may limit free trials to one per user or household. If you cancel during the free trial, you will not be charged. At the end of the trial, your subscription will automatically convert to a paid plan unless you cancel before the trial expires.

In-App Purchases and Affiliate Commissions

The App includes curated product recommendations ("Poppy Picks") that link to third-party brand websites. WhatAreWeWearing earns affiliate commissions from qualifying purchases made through these links. These commissions do not affect the price you pay to the brand. WhatAreWeWearing is not a party to the transaction between you and any brand, and is not responsible for orders, returns, or customer service with respect to those purchases.

Section 4

Artificial Intelligence Disclosure

WhatAreWeWearing uses external AI services. By using the App, you consent to the processing of your inputs by our AI provider as described below.

Poppy AI Stylist

The App's AI styling feature ("Poppy") is powered by Claude, a large language model developed by Anthropic, PBC. When you interact with Poppy, your inputs (including occasion type, aesthetic preferences, size, and budget) are transmitted to Anthropic's API to generate styling recommendations. We do not share your name or contact information with Anthropic in connection with Poppy sessions.

AI Limitations

Poppy's recommendations are generated by an AI system and are for informational and entertainment purposes only. WhatAreWeWearing makes no warranty that Poppy's recommendations are accurate, appropriate, or available. AI-generated content may occasionally be imperfect, inconsistent, or unexpected. You should exercise your own judgment in evaluating any recommendations provided by Poppy.

My Closet Feature

If you use the My Closet feature, you may upload images of your clothing. These images may be processed using AI vision capabilities to generate styling suggestions. By uploading images, you grant WhatAreWeWearing a limited license to process those images for the purpose of generating recommendations. We will handle your uploaded images in accordance with our Privacy Policy.

Section 5

User Accounts

Account Creation

You must create an account to use WhatAreWeWearing. You agree to provide accurate, current, and complete information during registration and to update your information to keep it accurate.

Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify us immediately at caitlin@getwww.app if you suspect any unauthorized use of your account.

Account Deletion

You may request deletion of your account at any time through the App's account settings or by contacting us at caitlin@getwww.app. Upon deletion, your account data will be handled in accordance with our Privacy Policy. As required by Apple App Store guidelines, we provide an in-app mechanism to request account deletion.

Age Requirements

The App is intended for users who are 13 years of age or older. By creating an account, you represent that you meet this minimum age requirement. If you are under 18, you represent that your parent or legal guardian has reviewed and agreed to this Agreement on your behalf.

Section 6

User Content

Your Content

The App allows you to create events, upload images, save styling picks, create Lookbooks, and interact with other users. Any content you submit, post, or display through the App ("User Content") remains yours. You retain all intellectual property rights in your User Content.

License to WhatAreWeWearing

By submitting User Content through the App, you grant WhatAreWeWearing a worldwide, non-exclusive, royalty-free, sublicensable license to use, store, display, reproduce, and distribute your User Content solely for the purpose of operating and improving the App. This license ends when you delete your content or your account, except where your content has been shared with others and they have not deleted it.

Content Standards

You agree not to post User Content that:

• Is unlawful, harmful, threatening, abusive, harassing, or defamatory
• Infringes any third party's intellectual property rights
• Contains sexually explicit material, nudity, or content inappropriate for all ages
• Violates any person's privacy or publicity rights
• Constitutes spam or unauthorized commercial communications
• Impersonates any person or entity

Content Removal

WhatAreWeWearing reserves the right to remove any User Content that violates this Agreement or that we determine, in our sole discretion, is harmful, inappropriate, or objectionable, without prior notice.

Section 7

Prohibited Conduct

You agree not to use the App to:

• Violate any applicable law, regulation, or third-party right
• Harass, bully, or harm other users
• Collect or harvest personal information of other users without their consent
• Interfere with or disrupt the integrity or performance of the App or its servers
• Attempt to gain unauthorized access to any portion of the App
• Use the App to transmit malicious code, viruses, or harmful data
• Engage in any activity that imposes an unreasonable burden on our infrastructure
• Create multiple accounts to circumvent restrictions or free trial limitations

Section 8

Intellectual Property

The App, including its design, graphics, text, software, and all content created by WhatAreWeWearing (excluding User Content), is the exclusive property of WhatAreWeWearing Inc. and is protected by United States and international intellectual property laws.

"WhatAreWeWearing," "www," "Poppy," and related names, logos, and trade dress are trademarks of WhatAreWeWearing Inc. You may not use our trademarks without our prior written consent.

Nothing in this Agreement transfers any intellectual property rights to you. The license granted in Section 2 is not a sale of the App or any portion of it.

Section 9

Third-Party Services and Links

The App contains links to third-party websites, brand storefronts, and services. These links are provided for your convenience and do not constitute an endorsement. WhatAreWeWearing has no control over third-party sites and is not responsible for their content, privacy practices, or terms. Your use of any third-party service is governed by that service's own terms and policies.

The App integrates with affiliate networks including Awin, Rakuten Advertising, CJ Affiliate, Impact, and Ascend/Partnerize. By using Poppy's recommendations, you acknowledge that WhatAreWeWearing may earn a commission if you complete a purchase through an affiliate link, at no additional cost to you.

Section 10

Privacy

Your use of the App is subject to our Privacy Policy, which is incorporated into this Agreement by reference. Our Privacy Policy describes how we collect, use, and share information about you when you use the App. By using the App, you consent to our collection and use of your information as described in the Privacy Policy, available at getwww.app/privacy.

Section 11

Disclaimers of Warranties

THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WHATAREWEWEARING DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WhatAreWeWearing does not warrant that: (a) the App will meet your requirements; (b) the App will be uninterrupted, timely, secure, or error-free; (c) any product recommendations provided by Poppy will be accurate, complete, or suitable for your purposes; or (d) any defects will be corrected.

Section 12

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WHATAREWEWEARING SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING FROM YOUR USE OF OR INABILITY TO USE THE APP, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

In no event shall WhatAreWeWearing's total liability to you for all claims arising from or related to this Agreement exceed the greater of: (a) the amount you paid to WhatAreWeWearing in the 12 months preceding the claim; or (b) $100 USD.

Some jurisdictions do not allow the exclusion or limitation of certain warranties or damages, so the above limitations may not apply to you.

Section 13

Indemnification

You agree to indemnify, defend, and hold harmless WhatAreWeWearing Inc. and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising from: (a) your use of the App; (b) your User Content; (c) your violation of this Agreement; or (d) your violation of any rights of a third party.

Section 14

Termination

WhatAreWeWearing may suspend or terminate your access to the App at any time, with or without cause, with or without notice. Cause for termination includes, without limitation, your violation of this Agreement, conduct that we determine is harmful to other users or to WhatAreWeWearing, or if we discontinue the App.

You may terminate this Agreement at any time by deleting the App and your account. Upon termination, all licenses granted to you under this Agreement will immediately terminate.

Sections 6.2, 8, 11, 12, 13, 15, 16, and 17 shall survive termination of this Agreement.

Section 15

Governing Law and Dispute Resolution

Governing Law

This Agreement is governed by the laws of the State of Georgia, United States, without regard to its conflict of law provisions. You agree to submit to the personal jurisdiction of the state and federal courts located in Cobb County, Georgia for any dispute arising from this Agreement.

Informal Resolution

Before filing any formal legal proceeding, you agree to first contact us at caitlin@getwww.app to attempt to resolve the dispute informally. We will attempt to resolve the dispute within 30 days.

Arbitration

If informal resolution fails, any dispute arising from this Agreement shall be resolved by binding individual arbitration under the rules of the American Arbitration Association (AAA), except that either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent the infringement of intellectual property rights.

Class Action Waiver

YOU AND WHATAREWEWEARING AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

Section 16

Apple App Store — Additional Terms

If you downloaded the App from the Apple App Store, the following additional terms apply:

• This Agreement is between you and WhatAreWeWearing, not Apple. Apple is not responsible for the App or its content.
• Apple has no obligation to furnish maintenance or support services for the App.
• In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the App (if any). To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App.
• Apple is not responsible for addressing any claims by you or any third party relating to the App or your use of the App, including: (i) product liability claims; (ii) claims that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation.
• If there is a third-party intellectual property infringement claim related to the App, Apple is not responsible for the investigation, defense, settlement, or discharge of such a claim.
• You represent that you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.
• You must comply with applicable third-party terms of agreement when using the App.
• Apple and Apple's subsidiaries are third-party beneficiaries of this Agreement, and upon your acceptance, Apple will have the right to enforce this Agreement against you as a third-party beneficiary.

Section 17

General Provisions

Entire Agreement

This Agreement, together with our Privacy Policy and Terms of Service, constitutes the entire agreement between you and WhatAreWeWearing regarding the App and supersedes all prior agreements.

Amendments

WhatAreWeWearing reserves the right to modify this Agreement at any time. We will notify you of material changes by updating the "Last Updated" date and, where appropriate, by providing notice through the App or by email. Your continued use of the App after changes become effective constitutes your acceptance of the revised Agreement.

Severability

If any provision of this Agreement is held to be invalid or unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

Waiver

Our failure to enforce any right or provision of this Agreement shall not be considered a waiver of those rights.

Assignment

You may not assign this Agreement or any rights under it without our prior written consent. We may assign this Agreement without restriction.

Contact

If you have questions about this Agreement, please contact us at:

WhatAreWeWearing Inc.

caitlin@getwww.app

getwww.app

Smyrna, Georgia, United States

WhatAreWeWearing Inc. · Effective August 3, 2026 · getwww.app · Confidential